A dermatologically-tested, 100% vegan specialist grooming range for men, driven by the beliefs that “good” products are worth the effort, that a conscience is non-negotiable, and that “one-size-fits-all” doesn’t work.

And when we say good, we mean it. Phy believes in using “good science” & proven natural actives to make effective products that work for you. We are PETA approved cruelty free & vegan, and a member of the global 1% for the Planet community. Our passion to get it right, every single time, is what makes us, us.